• To exist for customers - these are the people around whom our business is built. Quality service will be the magnet attracting a growing, loyal customer base.
  • To employ the best people - our staff are our most valuable company resource; we will train our employees to become customer focused, creative, innovative, responsible and profit minded
  • To exist for our shareholders - they require a tight control of our assets and expenses so as to maximise profits and give the competitive returns.